What is Persuasive Writing?

 Persuasive writing is a type of writing where the writer tries to convince the reader to agree with a particular point of view, take a specific action, or change their beliefs. The goal of persuasive writing is to persuade the audience to think, feel, or act in a certain way, using logic, reasoning, and emotional appeal.

In persuasive writing, the writer typically:

1. States a clear position or opinion on a topic (thesis statement).
2. Supports the position with facts, examples, statistics, or expert opinions to back up their argument.
3. Addresses counterarguments by acknowledging opposing views and explaining why they are not as valid or strong.
4. Uses persuasive language and techniques like rhetorical questions, repetition, strong adjectives, and emotional appeals to influence the reader's thoughts or feelings.
5. Ends with a call to action (what the reader should do or think as a result of the argument).

For example, in a persuasive essay about the importance of recycling, the writer might state that "Recycling is essential to protect our environment" and provide supporting evidence like statistics on waste and pollution. They might address opposing views, like the cost of recycling, and argue why it’s still worth the effort. Finally, the writer might encourage the reader to start recycling at home.

Key Features of Persuasive Writing:

• Clear Opinion/Argument: The writer takes a stance on a topic.
• Evidence: The writer provides supporting details and examples to back up their opinion.
• Appeal to Emotion or Logic: The writer may use emotional appeal (pathos) or logical arguments (logos) to persuade the reader.
• Call to Action: The writing often encourages the reader to take action or change their thinking.

In short, persuasive writing is about making a compelling argument to influence the reader’s opinion or behavior.

by Faith Henry